Overview
The Partner Briefing document is used to communicate logistics requirements and creative asset needs to activation partners, sponsors, and vendors. It ensures all parties are aligned on deliverables, timelines, and specifications.
Key Sections
- Event Overview: Dates, location, activation description, and partner role
- Creative Asset Requirements: Logo files, brand guidelines, approved imagery, copy, and legal disclaimers
- Deliverable Specifications: File formats, dimensions, resolution requirements, and deadlines
- Logistics Information: Load-in/load-out schedule, shipping address, on-site contact, and access details
- Approval Process: Review rounds, approval contacts, and timeline
Best Practices
- Send the Partner Briefing at least 4 weeks before the activation
- Include clear deadlines for each deliverable
- Specify file naming conventions
- Include a single point of contact for questions
- Follow up weekly on outstanding deliverables