Welcome to Invisible North
Invisible North was founded by Amber Ward and Geoff Renaud, two cultural pioneers from Sydney and Detroit. They met and rose together in the NYC nightlife and entertainment scene, going from attending events to hosting some of the most sought-after experiences in NYC and LA. Fueled by the rise of Instagram and the experience economy, they set out to end "cheesy brand events" and build something better. Today, IN is 60+ members strong globally.
Culture Code
- High Energy — We bring it every day
- Positivity — We lift each other up
- Curiosity — We never stop learning
Our storytelling ingredients: Native to Culture, Bold Swagger, Creative Excellence, Problem Solving, and Execution.
Agency Org Chart
| Department | Leadership | |
|---|---|---|
| CEO / CCO | Amber Ward | [email protected] |
| CMO | Geoff Renaud | [email protected] |
| Managing Director | Matthew Mark | [email protected] |
| Head of Creative & Strategy | Stefan Tauber | [email protected] |
| Head of Finance | JP Pugeda | [email protected] |
| Head of Accounts | Karen DeVault | [email protected] |
| Director of Production | Johnathon Cramer | [email protected] |
| Head of Content | Nariman Hamed | [email protected] |
| Director of People & Culture | Emma John | [email protected] |
Getting Started — Week 1
Your priority for Week 1 is two-fold: get acquainted with the IN ecosystem and how we work, and get brought into the mix on all assigned projects.
Email Signature Setup
We keep things consistent. Your email signature must follow this format:
First Last (Pronoun, Pronoun, Pronoun) Title (000) 000-0000 / [email protected]
- Open the email signature template link (View Only access)
- Select all text + image (Cmd+A) and copy (Cmd+C)
- Go to Gmail Settings > Signature and paste (Cmd+V)
- Do NOT edit any formatting — just replace text with your info
- Select the new signature as default for both new emails and replies
- Scroll to the bottom and hit "Save Changes"
Onboarding Checklist (Full-Time)
| When | Who | Action |
|---|---|---|
| Day 1 | Director of People | Intro meeting to review welcome packet; tutorials for Harvest & Google Drive |
| Day 1 | HR Manager | Add to Notion, IN Shareable Drive, All Hands groups; send onboarding email + handbook; initiate hardware/software |
| Day 1 | Department Head | Intro meeting to review dept & assigned projects; add to dept-specific meetings; send agency-wide welcome email |
| Day 1 | Finance | Initiate IN credit card if applicable |
| Day 1 | You | Return onboarding docs; enable 2FA for IN email; set up email signature; get acquainted with Drive |
| Week 1 | HR | Review benefits; initiate payroll; ongoing training & Q&A |
| Week 1 | Department Head | Schedule intro meetings with project & dept teams |
| Week 1 | You | Review benefits package; follow up for additional meetings |
| Week 2 | HR | Follow up on outstanding hardware/software; employee Q&A |
| Week 2 | You | Complete compliance trainings; sign up for benefits |
Foundational Tools
Google Drive
Google Drive is our server and IN's digital HQ. We use it to store all work, past and present, plus all tools and templates. Pay close attention to your assigned projects' folders. See the Folder Creation SOP for structure details.
Harvest
Harvest is our time-tracking platform. Submit your timesheet no later than EOD Monday for the previous week. See the Harvest Time Tracking SOP for full details.
Justworks
Justworks is our HR portal — pay stubs, PTO requests, company directory, and more. Subscribe to the Justworks PTO calendars in your Google Calendar to stay up to date.
Notion
We use Notion as a searchable wiki for internal resources — annual goals, mission statement, benefits overview, DEIB Resource Library, and more.
IT Support (Bit by Bit)
- Hours: Monday–Friday, 8AM–6PM EST
- Email: [email protected]
- Phone: +1 212-616-3080
- Toll Free: 866-925-5499
PTO Calendar Setup
- Copy PTO Calendar Link 1 and Link 2 (see Resources)
- In Google Calendar, click the + next to "Other Calendars"
- Select "From URL" and paste each link
- The Justworks calendar will auto-populate
- Do this for both links
Freelancers: While unlimited PTO only applies to full-time team, please still submit time-off requests in Justworks so your manager can approve them.
How to Invoice (Freelance Only)
Submit invoices for hours worked to [email protected] and CC Jonathan Pugeda and your manager. Your manager must approve the invoice in writing before Accounting can pay. On your first submission, use the Email Template and supply all proper documentation.